Top 10 Major Gift Fundraising Trends for 2014-15
Fundraising is changing! Everything is shifting these days.
Major donors are still not quite sure they trust you.
Donors are changing too. Post-recession donors really are different!
Are you changing your own fundraising strategies to keep up with donors’ newest attitudes and preferences?
Fundraising is recovering nicely now that the recession is over.
And since 87% of all gifts come from individuals –either thru bequests, family foundations or outright gifts, let’s track the wants and needs of these donors today.
Charitable gifts were up 3% last year, and wealthy individuals led most of that increase.
Here are my Top 10 Major Donor Trends for 2014-15. See if you can ride these fundraising trends to major fundraising success in the coming year or two!
Article Compliment of: https://www.gailperry.com