Declining fundraising efficiency: the story at the individual NGO level

In our previous post we took a look at how Australian development NGO expenditure has changed over the last decade, focusing in on the dramatic increase in fundraising expenditure. At the aggregate level, the recent rapid scale-up in fundraising effort has not been matched by a commensurate increase in public giving to NGOs. Fundraising efficiency has declined: since 2006/07 public donations received for each fundraising dollar spent has fallen from $8 to $5.30.

These figures say nothing of how individual NGOs are performing. In today’s post, we’ll take a look at the fundraising patterns of these individual NGOs. Readers can also explore the expenditure and revenue of individual NGOs over the past decade for themselves in the interactive dataset available at the end of this post.

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